Armando Ello is a creative entrepreneur, photographer and filmmaker. His work focuses on photographing and documenting people with roots from the former colonies with a focus on the Dutch East Indies. Armando photographed more than hundred people with roots in Indonesia for the Moesson (2005 - 2015) Hoezoindo and his own publications such as Twijfelindo (2015), Zwarte Huid Oranje Hart (2009), Antara Nusa (2017), Pusaka (2019) and Indoworldphotoproject (2020). He also produced films for TedxEducation and various Dutch music ensembles including Calefax. Armando’s work featured on Dutch national television like the program From Jakarta to Rotterdam and National Geographic.

As an entrepreneur, he develops bottom-up initiatives and finances his projects through crowdfunding that he facilitates himself. He is specialized in online marketing strategy and social media and founded his own self-publishing label. On this platform he publishes books such as the successful Twijfelindo and Indoworld photography project for which he traveled around the world and portrayed diaspora communities worldwide: from Australia, New Zealand, Aruba to Sweden, the US, Canada and beyond. Armando sees photography and film as strong visual tools to exhibit and publish the stories for the purpose of educating a wider audience. His mission is to collect personal stories and link them to historical events.